The store was created to provide quality goods at lower costs. They dedicate their time to finding products that appeal to both current trend and their customers wants and needs. Many of their items are also handcrafted and one-of-a-kind. The idea behind the store is to allow you to find things that may be, otherwise, hard to find or are too pricey elsewhere. The store gives you an intimate shopping option without bombarding you with hundreds of ads or additions that you are forced to wade through. They want you to have the perfect shopping experience without the ridiculous hassles. The store offers you goods from 5 continents, sourcing for customers, reclaimed and repurposed goods, and items (such as bamboo products) that offer greener living.